Breakaway Tips: The Fundamentals of Fundraising

Here at Breakaway Press, we have a countless number of clients who fund-raise.

From charities to private schools, our clients seek our help in crafting and then delivering an irresistible call to action.

In this blog post, I’ll share two battle tested methods to ramp up your donor’s willingness to support you.

1. Compelling Imagery

A compelling image that captures your message in Technicolor-like power will win the hearts and minds of your prospects.

If you are operating a private school, hire a professional photographer for a day and then select the most compelling picture and feature that image on your mailers.

2. K.I.S.S. with your prospects

Notice, I didn’t say kiss your prospects, I said K.I.S.S. with your prospects.  Keep It Simple Sweetheart, is what the acronym stands for.

Don’t drum them with multiple offers and calls to action. Reach out to them with one offer and one call to action. When you cram two or more requests onto one postcard or letter, your influence evaporates.

If you are in the planning stages of creating a fundraising campaign, we are standing by with our diverse skill sets ready to help you.

The Breakaway Press team can design, produce and mail your next fundraising campaign – so contact us to learn more!

-Tips by Breakaway-er, Erik

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