Staff Story: The Grand Opening That Was Almost, Not Grand at All…

I was winding down on a Thursday, contemplating going to Chipotle or The Habit, when a frantic call was received by my iPhone.

A woman named Lori was opening a clothing store in Thousand Oaks, a town outside of Los Angeles.

In preparing for her grand opening, she had put together a superb marketing plan that was 75 percent complete.

Lori had rolled out a sharp Google Ad Words campaign.  She had written and recorded a hypnotic radio spot.  She had also leveraged Facebook and Twitter.

What she had forgotten, to her own horror, was her print marketing.

With her opening only a day and a half away, Lori needed business cards, postcards and catalogs.

You may not realize it, but you could section off your marketing options into two different eras: before Digital Printing, and after Digital printing.

Scores of people only tout the savings a marketing department can leverage with digital printing, and yes, that is certainly a major benefit.

Digital printing also gives you the advantage of being able to have a turnaround that is faster than Dale Earnhardt Jr.

Lori emailed her artwork and using digital printing we produced everything she needed, without sacrificing any quality. 

When her customers came through the door, they left with Lori’s business cards, postcards and brochures.  This made the odds of them returning or buying something online twice as probable.

If you have gotten to the 25th hour, don’t worry. Breakaway Press can and will produce a last minute – but first rate – job for you.

To find out more about our digital printing capabilities and our current promotions, check out our website!

-A story by Erik, Breaking Away since 2014

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